DEMO · Time-series build navigator · Stump Services Near Me (fictional)
Stump Services Near MeThe build, phase by phase

How a Portland stump-grinding site was built, phase by phase

A time-series demonstration of a local-SEO campaign for a fictional brand. The same site is built out in six cumulative phases — open any one to see the site exactly as it stood at that stage, from a Day-1 foundation to a mature, conversion-optimized build.

1
Day 1 · Foundation

Foundation

The starting point: a basic conversion-focused homepage, core NAP details, a Google Business Profile claim, and the first layer of LocalBusiness schema.

Open phase 1 › 2
Week 1 · On-page

On-Page & Service Silo

The money page is built: a dedicated stump-grinding service page with on-page targeting, an FAQ, and Service + Breadcrumb schema, with the silo funneling authority to it.

Open phase 2 › 3
Month 1–2 · Local

Local / City Silo

Ten metro city pages, each anchored to a real local landmark, plus customer-proof and Schema v2 (areaServed, aggregate ratings, per-city Service nodes).

Open phase 3 › 4
Month 2–4 · Content

Content & Authority

A blog of relational and local-landmark articles, a deep about page, author cards, and real photography — building topical authority and E-E-A-T.

Open phase 4 › 5
Month 4–6 · Entity

Entity / E-E-A-T

The Knowledge-Graph layer: concepts and places wired to Google (kgmid), Wikipedia, and Wikidata; owner credentials; ZIP coverage; full Open Graph, sitemap, and a real 404.

Open phase 5 › 6
Month 6+ · Maturity

CRO & Maturity

The finished site: conversion polish (sticky mobile CTA, trust bar, guarantee), the full inline Salterra-style schema, licensing, and a mature, photo-rich design.

Open phase 6 ›